Play. Motivate. Learn.

FOX40 introduces this innovative community outreach campaign designed to promote positive developmental and educational experiences in local youth sports. The campaign's goal is to focus on youth sportsmanship issues, raise awareness and encourage positive attitudes in competitive play. Three key areas of focus are Sportsmanship/Conduct, Health and Fitness, and current issues/news related to youth sports. The campaign is directed to anyone who is involved in local youth sports: athletes, coaches, parents and fans.

Show respect for yourself, your teammates, and your opponents, coaches on both sides, referees and officials. Treat those you play with and against the way you want to be treated.