Advertising works The most aggressive and consistent advertisers are the most successful. Advertising can generate customers now, and in the future. A campaign that is vigorous and positive can bring consumers into the marketplace, regardless of the economy.
Why Television? The Television Bureau of Advertising states, "The public's perception of advertising in media is critical in the process of selling products and services. Television gets nearly half the votes for Most Authoritative and 74% for Most Exciting, driven by TV's ability to deliver the advertiser's message utilizing sight, sound, motion, emotion and color." - TVB Web Site --TV Basics, Image of Advertising in Major Media.
Why the Internet? Explore opportunities to advertise on our Web site. See creative specs.
Those exposed to both online and TV ads were significantly more likely to recall the TV spot. Our site also offers online video ads in :10 and :15 spots. Most Internet users have watched online video; 25% watch regularly, at least once a week. Users regularly see online video ads and 44% have taken some action after viewing an online video ad.*
*Online Publishers Association
Our station is owned and operated by TRIBUNE. TRIBUNE is America's largest employee-owned media company, operating businesses in publishing, interactive and broadcasting. It reaches more than 80 percent of U.S. households and is the only media organization with newspapers, television stations and websites in the nation's top three markets. In publishing, Tribune's leading daily newspapers include the Los Angeles Times, Chicago Tribune, Newsday (Long Island, N.Y.), The Sun (Baltimore), South Florida Sun-Sentinel, Orlando Sentinel and Hartford Courant. The company's broadcasting group operates 23 television stations, WGN America on national cable, Chicago's WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience.
